The company was founded in 1986 in Danbury, Connecticut as a consulting and design firm specializing in electronic, entertainment, communications, consumer, and commercial product development.

Today, New Potato is currently located in the sunny city of Wilmington on the Cape Fear Coast in south eastern North Carolina.

Since its inception, the team at New Potato Technologies has been involved in over 100 development programs bringing expertise in a spectrum of disciplines to a wide variety of industries and applications. With an emphasis on Creative Design, the company provides more than raw engineering services, and has contributed to many concept developments, the generation of intellectual property, and content creation for various electronic medium.

The company has delivered solutions and technologies for a wide range of applications including electronic toys, video games, videoconferencing, interactive television, computer graphics, presentation systems, industrial automation and control, and a full suite of software solutions for PC and embedded systems.